Appeal writing prep
The appeal statement should be short, factual, and tied to evidence. The goal is not to sound persuasive. The goal is to make the business facts easy to review.
| Section | What to write | Evidence to match |
|---|---|---|
| Business identity | One sentence naming the business and the type of service-area work it performs. | Registration, license, website, insurance, or tax document. |
| Profile facts | One or two sentences confirming the current profile details are accurate. | Business name, website, phone, service area, category, and address status. |
| Correction or clarification | One sentence explaining what was fixed or clarified before appeal submission. | Screenshot or worksheet notes showing the updated profile facts. |
| Document summary | A short list of the documents attached or referenced. | Only documents that support the appeal statement. |
| Closing request | A calm request for review of the updated profile and supporting evidence. | Submission log for your own tracking. |
MapAppeal Kit is independent and does not submit appeals, provide official Google support, or promise reinstatement.
Use this as a structure, not a script to paste blindly:
Business identity: [Business name] is a [service type] serving customers in [service area].
Profile facts: The profile now uses the correct business name, service areas, website, phone number, and category.
Evidence: The appeal materials include [documents] that support the business identity and operating details.
Review request: Please review the updated profile and supporting evidence for reinstatement eligibility.
Use the free triage checklist before writing the appeal so your statement matches your documents.
The paid pack includes appeal statement draft structures plus the document matching worksheet.
Need the broader workflow first? Start with the appeal template workflow page.