Free checklist

GBP appeal evidence file naming checklist

Use a simple naming system before upload so each evidence file is easy to recognize, easy to reference in the appeal statement, and easier to review for private details.

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Use one repeatable format

Good names make the packet readable without opening every file. Keep names factual, short, and tied to the profile fact the file supports.

Format part	Example	Why it helps
Number	01	Keeps the upload packet in the order you want to explain it.
Evidence type	business-license	Shows what the reviewer is about to open.
Profile fact	name-address	Connects the file to a specific appeal issue.
Date or status	2026-current	Signals that the evidence is current or explains old-vs-new context.

Example: 01-business-license-name-address-2026-current.pdf

Rename before upload

Use lower-case words and hyphens instead of long sentence-style names.
Put the strongest identity documents first.
Keep one file focused on one evidence purpose where possible.
Use "old" and "current" only when the difference matters to the appeal.
Match file names to the same labels used in the appeal statement or cover sheet.

Do not upload names that create confusion

Screenshot 1, final-final, scan, or unnamed downloads.
Names that expose private customer details.
Different business names with no old-vs-current context.
Files labeled as proof when they do not support a profile fact.
Large batches where the name does not explain why each file exists.

Suggested file groups

Group	Use for	Example file name
Identity	Business registration, license, tax certificate, insurance, or utility proof.	01-business-license-name-address-current.pdf
Profile facts	Profile screenshots, website pages, phone, service area, and category evidence.	02-profile-screenshot-service-area-current.png
Change history	Address, name, phone, website, or booking-link edits before suspension.	03-change-log-phone-website-2026.pdf
Service activity	Redacted job records, appointment proof, invoices, or field photos.	04-redacted-job-record-service-area-current.pdf
Explanation	Cover sheet or appeal note that points to the evidence set.	05-appeal-cover-sheet-evidence-summary.pdf

Use it with the evidence inventory

After files are renamed, copy the same labels into the evidence inventory and cover sheet. That gives the appeal statement a simple reference system without adding unsupported claims.

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